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Importance of Technology in Travel Industry
Today Technology is inevitable and travel is no exception. Technology has changed the way the customer buys a product. The future of travel industry will be technology driven and it belongs to those who prepare today.
Customer Demands have increased
Today, customer expectations and demands have increased and it becomes necessary for the travel agencies to meet their expectations. Travel companies that fail to meet the customer expectations by not adapting the right technology at right time will struggle to survive. It will become tough for any travel agency to sustain in the market in the future without investing in digital medium.
Travel Industry has migrated Online
Travel industry has already migrated online with leading Online Travel Agencies generating more revenue and growing customer base. Apart from flight and hotel booking, leading online players have started concentrating in other areas like dynamic holiday packaging, automation of customised tours and activities. The future of travel ecommerce belongs to those who prepares today. It can be defined by the way it provide convenience and personalization to the customers.
Importance of Travel Agents to Invest on Technology
It is very important for the traditional travel agents to invest in travel technology at this time and provide customers a facility to buy their services online. It will increase their brand visibility, boost their sales, gain their customer confidence and provides the convenience to their customers. It will help the travel agencies to retain their customers and to attract new market segment.
Key Points while Thinking on Technology
It is necessary to build a travel portal that meets the customer demands. A good travel portal should have the below key points
- Convenience to customers to increase their shopping experience
- Personalised options to choose their choice of travel
- Wide content with connectivity to global API suppliers
- Mobile platforms to generate more customers
- Social Media Integration to connect with customers
