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Top 7 things Travel agencies should do NOW !
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In recent months, some industry research reports found that more consumers are now inclined towards convenience, personalization. That’s good news for the Travel agency industry and certainly there are many reasons for optimism. However, the travel agent industry continues to be a challenge, with very low average annual incomes and customer attrition due to a highly competitive situation. Yet, there are still those who perform much better than the rest.
Hybrid Model is the way to future. Every Travel agency should have a strong Online Platform along with their physical travel agency set-up.
The ideas in the list are things that every agencies can do – right now – in order to adapt to and thrive in today’s environment, in which travelers want personalized attention, good value, and the convenience of the internet.
1. Have an Online Travel Management Suite
Many agents have websites that do them a disservice. Agent websites need three key things: Strong Booking engine + good design + powerful Admin Management. Moreover having a strong online platform helps you take control over your GDS, Hotel, Holidays, Cabs, Cruise suppliers.
2. Be incredibly responsive & reachable
Even when you’re not at the office, use a Smartphone to be extremely responsive through voice, email, and social media. Use Google Voice to have one number that rings you at your landline, mobile, or any other number. Never miss to connect with the buyer.
3. Improve process efficiency
Most agents have plenty of opportunities to be more efficient in their operational processes. For example, streamline the time to develop a custom itinerary, the time to price a quote. Seek ways to reduce the time for mundane activities and make it automated as in today’s world people wants the results easy & fast.
4. Engage with social media
Facebook Page is highly recommended for your travel business. Get your clients to be fans and to post reviews of your services. Engage them with insights and tips. It is fine to post some specials or deals, but a Facebook page is best used when it’s less about selling and more about engaging with fans and being helpful with your knowledge.
5. Have a reliable Travel Technology consultant
To track emerging technologies and interpret their impact on the global travel industry. To help its clients create, define, market, purchase, implement and take the most benefits out of their next generation travel portal software systems and solutions.
6. Personalize
Differentiate yourself from DIY, self-service online solutions – and instead give consumers highly personalized service, recommendations, etc., right from your very first interaction with them — whether online, by phone or in-person.
7. Use Digital Marketing
This is getting very important in today’s world as it is the easy way to connect your consumers on the Internet. It helps in higher conversion rates. Also the main aspect of digital marketing being it helps travel agencies generate higher revenues & higher ROI from your campaigns.
And lastly…
Technology is a tool. Select each tool for good reason, not just because it has all the latest bells and whistles. Consider what benefits it will bring to the client. Become knowledgeable about each service and tool that you use.
Make a beginning; be receptive to changing market situations.
Identify ways where your Travel agencies spend is going. Is it giving good ROI? Why would any travel agent really want to return to costly, inefficient booking and communications systems anyway?
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