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Travel Booking Software — How to Market it Online in 2017
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If you are smart, creative and passionate about travel, and assuming you have built your niche, do the following to increase engagement with your clientele without ever needing to meet them.
Find below few of the basic Marketing strategies which may be helpful to drive more visitors and build your Travel Company OTA’s brand image.
Market segmentation
Market segmentation makes it easier to personalize their marketing campaigns.
By arranging the Travel agencies target market into segmented groups, rather than targeting each potential customer individually, the Travel agency can be more efficient with time, money, and other resources than to target consumers on an individual level. Grouping similar consumers together allows marketers to target specific audiences in a cost effective manner.
Video & travel go hand-in-hand
Reading about travel destinations is one thing but watching a video brings a destination to life and inspires. These days it is possible to produce a decent quality video at a low cost, if you know where to look.
Set up a YouTube channel for your Travel Company. Videos of tours, staff holidays, customer testimonials, how-to-pack guides, destination reviews — anything that aligns with your goals and your customer personas.Your videos need to be optimized to keep people watching for as long as possible.
Write Blogs
You have a lot of experience in your niche and you know the ways and short cuts to get upgrades in the best hotels, how to get special amenities delivered to their rooms, you know the right people in the right places. Write about them on your travel agency website. Pour your knowledge and passion into your words and articles. It makes easier for Search engine Optimization (SEO) and to land in your Online Travel Portal. Providing valuable information to the clients will help establish a good brand image and as a result drive more business on a longer run.
Share Quality Content & Images
Build your social network on Facebook, Twitter, Instagram, LinkedIn, Pinterest etc. Build your travel agency website pages on these platforms and share quality content with your followers. Share deals and opportunities that they look forward to seeing from you. Make your content compelling enough to share with their friends. Face book remains one of the best platforms for travel agencies and tour operators, if you can cut through the clutter. Create a winning Fan page. Apps can be used to integrate feeds from your other social media profile including Instagram, and can also be used to create competitions, sign-up forms and plenty more.
Drive Engagement in Social Media
Social media Engagement is key to reach the Travelers. Apart from running coupon programs and loyalty programs, genuinely try to address the needs and doubts the travelers have. Respond to their queries about any destination, stay, duration,do’s and dont’s. If possible have an expert in your travel agency address to the queries of the Travelers. This will also help win their trust.
Seek feedback and reviews
Once your client has completed the tour, seek feedback from your customer on your social media pages. This will help build your online reputation and make it viral. Allow them to upload photos to your pages and make sure you like them.
Online advertising — Google Ad words & Re Targeting
Traditional banner advertising on high traffic sites can be expensive and click-through-rates ridiculously low. But done right, Google Ad words and Re Targeting will provide you with a positive ROI. This is because you can target those who have actively showed interest and intent to purchase your product. Ad words is competitive & hence have to done right.
In today’s world, people aren’t interested in ‘What you’ have but more interested in ‘What they get’. Try providing value to your clients at every possible opportunity. Be it Online or Offline. Be watchful of what is being talked about your brand Online and more importantly connect with them.
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